Top 7 Successful Blogging Tips
Want to be successful in your blogging efforts? Here are 7 tips you can start using today: 1. Blog Regularly Despite recent major changes in Google’s algorithms that have impacted a great number of websites and blogs, one truth remains: Google still adores fresh content. To optimize your regular blogging efforts, create a plan that […]
Top 10 Ideas to Improve Conversion Rates
Every business wants more customers. As discussed in the Perfect Customer Lifecycle, the first step to succeeding in online marketing is getting traffic. When you’re starting out, seeing your online traffic grow gives you a little thrill! Then you start to feel like a hostage of analytics reports. “Where are the customers?” you wonder. Ever […]
How to Use Your Competitors to Get Cheap and Highly Targeted Traffic
The complexities of pay per click advertising can be daunting, especially if you have competitors able and willing to outbid you in a bidding war. However, there is a way to use your competitors to pay a lower cost per click, reach out to highly targeted traffic, and compete against fewer bidders for keyword bids […]
Lead Generation for Start Ups: Top Tips to Drive your Business
Lead generation is an essential component for any SMB needing to expand a client base at scale, and at pace. It is a two-pronged plan. Firstly, one should differentiate between outbound marketing activities (approaching potential customers through telemarketing, direct mail, e-newsletters, etc) and direct customer contact. Here are further top tips on how to drive […]
Top Blogging Tips to Drive SERPs Results
No doubt you’re well-versed with the current phrase bandied around that ‘content is king’. Yes, engaging blogging copy drives volume and virality, but the single greatest challenge to any SMB or even rapidly scaling business is the delivery of fresh and engaging content. This type of dynamic content tends to sit on a blog. Here […]
Facebook Marketing 101: Covering the Design Basics for your Page
An all-too common issue seen on a recently set-up Facebook Page is lack of foresight around design strategy. Compiling a rich and diverse asset inventory list is a great way to drive engagement and set yourself apart from your competitive set. Here are a few ideas around Timeline prioritisation, and which digital assets need to […]
Facebook Marketing 101: Covering the SEO basics for your Page
When it comes to maintaining social media platforms for predominantly b2c clients, often the Facebook page is the most labour-intensive of all. However, glossing over required copy fields does not do a brand/organisation any favors when it comes to SEO and popularity on site. Here a few quick wins around your SEO strategy to lay […]
Social Media Strategy: A Guide to Reporting in a Crisis
The lifecycle of any social media campaign will warrant immediate and responsive attention at one time or another. This is particularly critical in times of a crisis, or when your brand is trending or newsworthy. It could be a positive story such as a company announcement or an article on a high-profile site. Monitoring and […]
Monetizing your Online Community: A Checklist
Building your online community, whether on a closed platform or an open social media platform poses a number of challenges for any community manager looking to monetize their audience. If you’ve got a robust advertising strategy in place (incorporating PPC, SEO and Social Media) perhaps consider additional revenue streams such as: Onsite eStore – merchandise/swag […]
