Monetizing your Online Community: A Checklist

Building your online community, whether on a closed platform or an open social media platform poses a number of challenges for any community manager looking to monetize their audience. If you’ve got a robust advertising strategy in place (incorporating PPC, SEO and Social Media) perhaps consider additional revenue streams such as:
  • Onsite eStore – merchandise/swag to include branded USBs, tote bags, pens, stickers, pins, quirky gadgets
  • Paid workshops (physical locations)

If you’ve opted for a tiered membership subscription model, some initial ideas could include:

  • Premium member badge/avatar
  • Distinct username color
  • Discounted advertising rates on header/skyscraper banner ads
  • Increased private message space – up to X messages can be stored. Progress bar (see OK Cupid example) detailing what percentage of inbox used
  • Free premium posting to X forum, once every X days. Non-premium members are limited to $X per post, once every X days.
  • Access to exclusive forums and chat areas only available to Premium and Corporate (if applicable) members
  • Lower flood limit – a lowered wait time between posts and searches
  • Discount on advertising through any third party affiliates
  • Digital subscription to trade publication X (affiliates?)
  • Corporate/group membership option?
  • Corporate badge and presence.
  • Reduced limits in the advertisement forums. Corporate members can post once every 3 days, compared to 6 for Premium and 7 for non-premium
  • Occasional discounts for ad forum upgrades, such as sticky topics, highlighted topics, etc
  • Quick start guide to maximizing your Corporate membership benefits
  • Ability to private message up to X members at once
  • Private message receipts and tracking
  • Access to an exclusive forum only for X Members
  • Increased photo gallery space – ie. from 256 MB to 512 MB
  • Ability to be “invisible” and not be listed as online, even when viewing the site
  • Option to disable advertising on certain page(s)
  • Fast track access to the founders
  • Ability to follow an unlimited number of threads
  • Special template for improved mobile access to forum(s)
  • Weekly video webcasts where founders will answer questions from Premium Members. Also released as a podcast
  • Daily analysis of topical news stories
  • Exclusive video clips
  • Exclusive photos of founders on the road, at conferences etc
For a fuller community development roadmap process, here is a useful visual on how this process may work.


Marketing Samurai can help you with your Community Management strategy.  Learn how by completing this form today.


Photo Source here.

Get Your Free Business Consultation...

Simply fill out this form, click the “Get My Consultation” button and book a time on the calendar once you’ve confirmed your email.

We respect your privacy. Unsubscribe at any time.