10 Tips for Turning Traffic into Leads
As you are putting together your business website, you probably spend a great majority of your time generating traffic. After all, this is the goal of your SEO (search engine optimization) and advertising programs. However, traffic alone does not do much for your bottom line. You want the visitors to your site to do something—buy […]
Create Buyer Personas and Increase Your Conversions
As a small business owner, you’re always on the lookout for better ways to promote your business. Marketing is definitely a big key to success; however, some forms of marketing can feel forced, impersonal or even annoying. The good news is that there are ways to minimize this reaction in customers and maximize positive responses. […]
Google+ Local Search Changes You Need to Know
Google has recently merged Google Places for Business into Google+, creating Google+ Local – a powerful tool for your local marketing arsenal. Here’s a brief rundown of the changes that took effect: A Google+ Local profile will represent your business in its entirety by providing as much information as possible, including addresses, operating hours, reviews, […]
Why SEO is Essential for Your Small Business
At networking events you hear other professionals talking about SEO. Your competitors are redesigning their business websites because of it. Maybe you haven’t given it much thought. But what if I told you that without a solid SEO plan you could be throwing money away? It would pay to listen. So what is SEO? The […]
7 Deadly Sins of Online Marketing for Small Business
Owning a small business is not only competitive it’s also quite unpredictable. As such, it’s essential these business owners employ small business marketing strategies to ensure the survival of their business. Here are 7 deadly online marketing sins small businesses should avoid. 1. Underestimating how important the website is: In this digital age, a large […]
How to Respond to Yelp Reviews
Nothing helps your local marketing efforts as much as a listing on popular business directories such as Yelp. Nothing can boost – or hurt – your company like a few public reviews from your most vocal customers. Reviews are a prime source of information potential customers look for to judge if you are worth dong […]
The Perfect Customer Lifecycle
The Perfect Customer Lifecycle by Infusionsoft helps paint a picture of your overall marketing campaign. A well-developed lifecycle shows your communication touch points with a customer through seven key stages of interaction with your business: Step 1: Attracting Traffic Developing a robust online presence through your site is the crux of great content marketing! Feature […]
What is a Brand
“Branding” is a word often thrown around in business marketing meetings. You understand it is important, but often you wonder if the benefits are worth investment. “A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” says marketing expert, Kent Huffman. Heart, that’s right. Effective branding is about emotion, […]
A Brand is Not Just What You Are, It’s Also What You’re Not!
What is a Brand? we discussed the elements of branding. You learned your logo is only one factor in your “brand story.” In fact, the logo merely represents a promise your business will deliver on. But how is this promise known? Hint: it’s not through advertising, social media or direct mail. Those are marketing mediums. […]
