What is SEO?
Search Engine Optimization (SEO) is a technique that helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get free traffic from search engines.
It is the process of getting traffic from “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are indexed, ranked and shown based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Why is it important to have an SEO strategy?
The importance of search engine optimization has increased dramatically over the past few years. The harsh and ever-growing competition in the internet business world has lead companies to search for more efficient marketing methods than those traditionally used. The influence of SEO on small business marketing has probably been the most significant.
Small businesses don’t have the financial resources to invest in powerful advertising campaigns but still need an efficient way to reach their targeted audience. SEO and a well-developed website have turned out to be the best solution for providing small businesses with the exposure they need.
Organic results come at no cost, result in more clicks and keep your ranking for longer. Just look at the following statistics…
5 stats that demonstrate the value of SEO:
- 42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate (CTR) continues to drop thereafter.
- 62% of search users click a link on the first page of search results
- 80% of unsuccessful searches are followed with keyword refinement.
- 77% of search users choose organic over paid listing when searching, 67% choose organic search when purchasing.
- When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PP) click-through.
Whether you are considering local SEO with Google Places or need a much wider or aggressive marketing strategy for more popular keywords, our marketing team are here to help. Simply complete the form below and we will get back to you shortly:
