Twitter Search can help you identify the topics people are currently talking about. Use the hashtag (#) function to identify real-time news and conversations that are relevant to your business. For example, if you were promoting a fitness product, you would want to listen to conversations about #weightloss, #fitness, #exercise and #DrOz. You can then follow and connect with people who are either thought leaders, prospects, customers or experts to form partnerships, drive sales or educate with your own opinions.
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