LinkedIn is one of the largest social networks geared towards business. Users can interact with those who are interested in their services by answering questions, participating in discussions and more.
Why is it important start LinkedIn Marketing?
- LinkedIn has over 100 million members, spanning 200 countries with a large proportion of those users in the USA. It has more than doubled in size over the past year with one user added every single second.
- Executives from ALL Fortune 500 Companies are registered on LinkedIn!
- 45% of LinkedIn’s members are considered the major decision makers for their companies. (Twitter and Facebook account for only 24-29%!)
- LinkedIn holds the record for the Highest Average Household Income over all other Social Networking sites at over $109,000 per member!
- There are no distractions! On LinkedIn, you’ll only find high-caliber individuals with a business mindset, focused on networking for results!
- With the IPO of LinkedIn, it is now valued at over 6 Billion Dollars and interest and awareness are at an all time high.
When you use LinkedIn as part of a wider social media marketing or B2B marketing strategy, you can:
- rank highly in their search engines when someone searches for your service eg plumber
- find and contact decision makers directly (if they don’t reply, you don’t pay)
- position yourself as an expert authority by answering prospects’ questions
- distribute content free and quickly to a relevant audience
If you’re a serious business owner looking for serious results, LinkedIn Marketing can pave the way for more success, customers, profits and cashflow.
