Facebook is a social platform that allows users to connect and share information with friends and businesses in a variety of ways.
Why is it important to start Facebook Marketing?
As a business owner, your goal is to get a steady stream of laser-targeted customers to your website. Facebook is the perfect platform to access your exact audience and empower them to recommend you to their friends.
If you’re targeting consumers, we highly recommend marketing on Facebook for small businesses. It’s the most effective way to get in front of existing and prospective customers on a platform that has grown to over 800 million users!
According to Comscore, in Feb 2011, 1 out of every 8 minutes spent online is spent on Facebook and that according to Chadwick Martin Bailey & Imoderate Research Technologies in Feb 2010, 51% of Facebook fans are more likely to buy from brands they like? Essentially, you now have the ability to leverage this opportunity to reach your goals quicker than ever before.
The best (and free) way to start is by setting up your Facebook page to connect with your customers. You will need to customize your background, fill out the information about your company and start inviting people who may be interested in ‘liking’ the page. Once you have over 25 likes, you can get your own vanity URL, like http://www.facebook.com/MarketingSamurai
Once you have the basics set up, it’s time to make your Facebook work for you. You can use it to:
- build your targeted list of prospects quickly
- promote your content virally
- market and sell your products and services
- get referrals
- show your website visitors who likes your page (see example on the right)
Best practices
Create a page that offers people a reason to want to engage with you by offering great content that your fans will value. This could be special time-sensitive offers, stories about the company, new products and services or news about your industry as a whole.
Leverage the viral nature of Facebook – the news feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.
To learn more about how to get the most out of Facebook marketing, please complete the form below:
