If you’re thinking carefully about your user base, you will certainly need to consider what your customer looks like. No, we don’t mean aesthetically but more so, how can you profile them as to better service their needs. This knowledge can help you with selecting the best design for your site, aiding with creative decisions around advertising. The key question to any site owner should be: “Which of these site features will help X achieve her goals most easily?”
The Challenge
The challenge for many seems to be in profiling customers in a simple, clear manner. The challenge can be to assume you need to condense your ‘archetypal’ customer into one, broad sweeping sentence. However, this process can be far more time-consuming, considering what types of activities/interests they have in tandem with your product or service.
Your Ideal Customer Profile Checklist
Here’s a list of the types of questions you should consider when thinking about your customer base:
- Collate a list of about 10 of your favorite customers and people you enjoy working with.
- Connect with them on appropriate social media platforms – observe their social media activity. This is a less intrusive way to observe their online habits and profile accordingly.
- Befriend key community members, remember important milestones and take time to come across in an authentic, genuine voice.
- Building a personal rapport will generate better product or service feedback. This can be achieved by understanding their daily routine, and what influences them at certain points of their working week.
It is the personal elements of your customer that will drive authenticity, community and ultimately your ROI goals. Customer profiling begins with solid one-to-one interactions, and engaging loyal and trusted users using the right tone of voice and language.
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