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Facebook Marketing 101: Covering the SEO basics for your Page

When it comes to maintaining social media platforms for predominantly b2c clients, often the Facebook page is the most labour-intensive of all. However, glossing over

Social Media Strategy: A Guide to Reporting in a Crisis

The lifecycle of any social media campaign will warrant immediate and responsive attention at one time or another.  This is particularly critical in times of

Search Engine Marketing Glossary: Getting started

There is a seemingly never-ending list of acronyms bandied around the digital ecosystem, so we wanted to de-mystify any unknowns. Here is a starter list

Google Analytics: Why it’s a Good Choice for your Business Needs

Google Analytics is one of the most popular web statistics services on the market, enabling you to see valuable information on how many people visit

The best WordPress Plugins for your site: Free and Premium

Utilizing the best WordPress plugins allow site owners to expand the functionality of their website. There are some great premium and free plugins on the

Cost-effective tools to enhance your Social Media campaigns

The most critical component to establish once you’ve kick started your social media activity, is what type of activity to measure. This will help you

Customer Profiling: Why it is Important for Your Business

If you’re thinking carefully about your user base, you will certainly need to consider what your customer looks like. No, we don’t mean aesthetically but