Search Engine Marketing Glossary: Getting started
There is a seemingly never-ending list of acronyms bandied around the digital ecosystem, so we wanted to de-mystify any unknowns. Here is a starter list of all-you-need-know for Search Engine Marketing. Generic terms and acronyms Definition of Keyword A keyword is a search term that is relevant to a website’s line of products and/or services, e.g. ‘plastic […]
Email Marketing Guide: A Beginners’ Guide (Part I)
Email marketing remains a critical and necessary endeavor for start ups and SMBs alike, when trying to gage a better understanding of their customer base, and what type of message will resonate with an often segmented audience. The multi-faceted nature of an email campaign can be utilized as part of customer loyalty or promotional/sales campaigns. Here are […]
Email Marketing: A Beginners’ Guide (Part II)
Email marketing is a crucial component of any comprehensive marketing strategy, driving qualified traffic to your site. Following on from part I of our Email Marketing series, here are a few additional tips to drive qualified traffic to your site: 1. Choose the right email marketing platform There are a number of email marketing platforms […]
Google Analytics: Why it’s a Good Choice for your Business Needs
Google Analytics is one of the most popular web statistics services on the market, enabling you to see valuable information on how many people visit your site, what pages they go to, and where they are coming from. It’s a free service (although they’ve recently added a Premium feature). Essentially it works by sticking a […]
The best WordPress Plugins for your site: Free and Premium
Utilizing the best WordPress plugins allow site owners to expand the functionality of their website. There are some great premium and free plugins on the market. Here’s a snapshot of some our favorites: Revolution Slider – Arguably the Best Premium WordPress Slider Plugin This premium slider is really simple to use, with the ability to […]
Cost-effective tools to enhance your Social Media campaigns
The most critical component to establish once you’ve kick started your social media activity, is what type of activity to measure. This will help you make an assessment on what type of tool to select to help with this process. We’ve got a few ideas: Reach. Consider measuring the number of fans, followers, blog subscribers and […]
Customer Profiling: Why it is Important for Your Business
If you’re thinking carefully about your user base, you will certainly need to consider what your customer looks like. No, we don’t mean aesthetically but more so, how can you profile them as to better service their needs. This knowledge can help you with selecting the best design for your site, aiding with creative decisions […]
Top Tips on how to Promote your Business using Facebook
Since the advent of Timeline, Facebook has fast become a hotbed for a range of b2b and b2c organisations to use the social media platform as a way to engage with their audience more closely, and create a unique and recognizable tone of voice. The likelihood is your customers are already on Facebook, so why […]
Top Tips on How to Promote your Business using Twitter
Clearly and effectively connecting with your broader customer base remains the #1 reason to have an active, well maintained Twitter account for your business. Here are some ways to turbo charge your Twitter strategy for business: Brainstorm hashtags, and help fellow users with queries by using industry-specific hashtags Share photos and highlights of trade events, […]
