Clearly and effectively connecting with your broader customer base remains the #1 reason to have an active, well maintained Twitter account for your business.
Here are some ways to turbo charge your Twitter strategy for business:
- Brainstorm hashtags, and help fellow users with queries by using industry-specific hashtags
- Share photos and highlights of trade events, conferences etc
- Provide industry related tips and more generic advice on work/life balance
- Report on major news specific to your brand or organisation, such as a recent head of department appointment or a new product or service
- Give your take on topical breaking stories, try using the hashtag #breakingnews
- Check out relevant lists using Twitter Counter which provides an overview of some of the best lists
- Provide commentary on external links/sources and why it’s relevant to your brand
- Use cross-platform functionality, such as pairing tweets to Facebook and LinkedIn
- Use tools like Followerwonk to profile industry experts, and assess their social authority in their given field
- Join Twitter chats on relevant topics as often as resource will allow
- Post time-sensitive discounts and incentives to Twitter
- Use popular hashtags like #hiring #tweetmyjobs #recruiting and more specific hashtags when looking to recruit new hires
- Use Twitter for referrals
- Use analytics to define when to tweet and with what frequency over the duration of any given day
- RT (retweet) industry influencers and experts with your own commentary if character space allows
- Use Twitter social sharing buttons (try a tool like Share This) to syndicate your content across the web
- Use well sized images for profile photos, headers and any skins which can act as premium real estate on your page
- Opt for keywords on your profile and a fun fact to earn trust, add personality and enable you to be found more easily
Marketing Samurai can help you with your Twitter strategy. Learn how by completing this form today.
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