Blogging is the act of posting regular content on a website to highlight your thoughts and opinions on a particular topic.
It also has also become a popular search engine optimization (SEO) tool because search engines like Google and Bing know that a blog is frequently updated with content or visitor comments, which enables their search engine spiders to index new content.
Why is it important to start marketing with blogs?
It is great way for people to express themselves and also to reach out to their followers that have common interests with their topics. Blogs can be an effective way for you to position yourself as an expert on these interests and can help get you ranked highly in the search engines when people are searching for other long tail keywords and find their way to your site.
To learn more about:
- setting up a blog
- writing compelling content
- growing your followers
- converting readers to customers