We can’t stress enough the importance of having media coverage as part of your marketing strategy as it gives you the best return on the time invested and it’s free! Imagine your product, idea or service mentioned by some of the leading TV shows, newspapers, magazines and websites.
The impact of gaining just one mention provides instant mass exposure, credibility and the opportunity to include these media features in your ongoing marketing materials.
How does PR Web help small businesses?
Public Relations (PR) make people aware of who you are, what your company offers and what you do.
Creating awareness is the first and primary goal of the marketing funnel. While exposure doesn’t guarantee sales, any hope of generating sales can only result from getting in front of your potential consumer.
Radio, TV hosts and print publications need newsworthy information to entertain and inform their viewers and readers on a daily basis. Gaining coverage both online and offline from reputable media sources helps introduce you as an expert and gives an implied endorsement to your product. So, if you are actively engaged in a PR campaign, you can use your media coverage as legitimate updates that won’t be received as self-serving sales pieces.
Since most features are from high ranking news sites that link to your site, this also helps with your Google ranking.
You can get started by visiting PR Web today. Some of the media that my clients have been featured in include:
- O, The Oprah Magazine
- Entrepreneur Magazine
- QVC
- The Dr Oz Show
- NBC’s The Today Show
- ABC’s The Revolution
- Fitness Magazine
- Family Circle Magazine
- ABC’s Good Morning America
- Better TV
- Boston Globe
- many more leading media outlets
If you would like help with pitching to media and learning the secrets to getting featured regularly, please fill out the form below:
