Every business wants more customers. As discussed in the Perfect Customer Lifecycle, the first step to succeeding in online marketing is getting traffic. When you’re starting out, seeing your online traffic grow gives you a little thrill! Then you start to feel like a hostage of analytics reports. “Where are the customers?” you wonder. Ever brainstormed how you can capture visitor information and remarket?
Giveaways can do wonders! In exchange for your gesture of good faith, a customer fills out a form with contact information. Remember, a free pen isn’t going cut it! They are signing up for value. Here are 10 ways to form improve conversion rates.
1. Free Consultation: Have your most knowledgeable sales reps answer questions! Embrace an informational conversation and not a pushy sales call. Let the customer know your business is their partner in problem solving.
2. How-To Kit: What are a few changes this customer could make without spending a dime? Make his life easier; put together some expert advice with easy directions. This tactic brings in your most interested customers!
3. Downloadable White Paper or Case Study: Free tools like worksheets or product details will be of interest to those ready to buy. Case studies featuring past customers testimonials with pictures are a great trust building device.
4. Contests/Giveaways: Donate your services for free or find something everyone likes. iPad anyone? Contests drive brand engagement and social media promotion!
5. Live Webinar Registration: Consider taking your authoritative knowledge to the next level by leading a live slide show presentation that puts your audience ahead of the curve. Choose a trending or controversial topic, then educate, critique and advise!
6. Special Events: Offline events are a great way to draw a crowd, especially if there is free food! Jokes aside, broadcast your event in advance and make a RSVP necessary to “get on the list.” Exclusivity and Limited space assist the psychological concept of “value.”
7. Blog Subscriptions: Blogging weekly is a great tool for capturing leads. Make sure your blog is informative, helpful or cutting-edge to ensure your audience wants to be emailed every new post!
8. Video Series Tutorials: You have something to teach your audience! Consider capturing leads by shooting a series of short videos distributed via email. Embrace your educational side by creating a university-like name for your program. Promote the valuable lessons your prospect will learn by signing up!
9. Free Samples: Chances are if a prospect walked into your office you would have no problem giving them a free sample to demonstrate your superior service. Why not offer this online? Another benefit is that they will have to give their physical address and everyone loves getting something in the mail they can use!
10. Combination: A great way to incentivize new blog subscribers? A giveaway for the first 50 blog subscribers! Browse this list and I’m sure you’ll see there are tons of ways to integrate these tactics for capturing leads, but remember they have to give an email to get your freebie!
