Twitter is the world’s leading Micro-Blogging site. It has become the leading source of accessing and sharing the information on anything and everything that matters. From celebrities to politicians to the common man, Twitter has found favor with one and all. The best thing about the network is that it allows you to connect and follow and establish contact with anyone you want.
It’s a great tool for:
- creating awareness of your product or service
- increasing sales
- building a community/ following
- enhancing customer relationships and support
- driving laser-targeted leads to your website
- connecting with experts, prospects and professionals in your field
- positioning yourself as an authority
- improving your search engine ranking
In order for this twitter marketing strategy to make sense, it needs to drive high quality leads to your site or store.