Add This Tool to Your Marketing Belt: Automate Marketing With Infusionsoft

It’s every small business owners dream. You have a full marketing department backing your business around the clock. Customers are targeted, nurtured, and ultimately converted into buyers – loyal, fanatical buyers. You have one person to keep track of where customers are in the pipeline, nudging them gently to get them to move forward. You […]

You Have Your Buyer Personas, Now What?

It’s a painstaking process. Getting to know your buyers goes way beyond gathering demographic information. It requires you to tap into their mindset and hear the thoughts they’d never share with anyone – including their best friend. Creating buyer personas requires a lot of digging, research, and investigation. When you have your buyer personas detailed […]

Top 5 Components Every Marketing Strategy Must Have

It’s September. The kids are back in school. Summer vacation season has wrapped up. Now, the holidays are looming. Before you know it, 2016 will be here demanding a new marketing strategy, new ideas for your business, and a new approach to your success. Calendar changes often inspire fresh takes on life. Although it might […]

How to Design a Successful Landing Page For Your Next Campaign

Starting a new campaign? Then you’ll need a landing page. Landing pages are individual pages specific to marketing campaigns where you send your audience from an advertisement. They’re laser focused on a specific product you’re selling. To be effective, they must be highly targeted. After looking through many successful landing page examples, here are the […]

Psychological Triggers: How to Use Psychology to Inspire Your Buyers to Buy

The worlds of psychology and marketing are more aligned than most people realize. Marketing taps into the natural psychological triggers humans have and uses those to build brand awareness and drive more sales. Using psychology to get your buyer interested in your product is compelling. Consumers appreciate it because they get the answer to most […]

What the Lobster Taught Me About Marketing Your Business

There’s a certain ring to the word, “lobster.” When you order it in a restaurant, you feel ritzy. When you buy it at the local market, you feel indulgent. Lobster considered fancy among today’s diners, but it wasn’t always this way. Let’s rewind to the 1600’s where residents of the Massachusetts Bay Colony had a […]

How Hotels.com Got Me to Pay 19% More With This One (Clever) Trick

Even if you’re not a frequent flyer or member of one of the many hotel rewards programs like me, you can relate to one thing: the travel industry knows how to get people to pay more. Many times, it’s by tacking on fees. Over the past decade, airlines have tacked on luggage fees, charged for […]

Twitter Marketing

Twitter is the world’s leading Micro-Blogging site. It has become the leading source of accessing and sharing the information on anything and everything that matters. From celebrities to politicians to the common man, Twitter has found favor with one and all. The best thing about the network is that it allows you to connect and […]

Facebook Marketing

Facebook is a social platform that allows users to connect and share information with friends and businesses in a variety of ways. Why is it important to start Facebook Marketing? As a business owner, your goal is to get a steady stream of laser-targeted customers to your website. Facebook is the perfect platform to access […]